Taarang
Our story
Taarang is one-stop shop for all the innovative, handmade and lucrative accessories. Our endeavour is to bridge the talented artisan and craftsmen who are professionals in embroidery work to the fashionistas and provide quality accessories.
To meet customers fashion needs, our website welcomes customers
to buy products we already offer and also customize their our products.
At Taarang we bring together both traditional as well as modern offerings to meet the current fashion trends and also make the modern generation aware of the beautiful traditional art we have in India which is lost by the modern fashion incoming.
We are looking forward, providing a great shopping experience to all
Happy Shopping!
About the community
Rabari, or “Rahabari” means one who lives outside or “goes out of the path”.
It gets its name from the Rabari community, who are nomadic/semi-nomadic community of cattle raisers living in the western region of India, from Rajasthan to the Kutch region in Gujarat. Rabari, or “Rahabari” means one who lives outside or “goes out of the path”.
The women depict the world around them, without the help of sketches or patterns.
Rabari women have diligently embroidered textiles as an expression of creativity, aesthetics and identity.
Rabari embroidery is characterized by chain stitches and, an extensive use of mirrors (shisha)in many different shapes and sizes, with the most common forms being lozenges, round, rectangular, square, triangular and sometimes tear drop shapes.
Our Vision
To combine Indian traditional culture along with modern westernization trend by engraving Indian contemporary design through embroidery across India.
Our Mission
Taarang aims to acquire 30% stake of the handicraft industry
and improve the social status of Rabari community.
Our Objective
Taarang is here to introduce fashionable lifestyle products and apparel that will appeal to both the country’s youth population and traditionalists since all the products are handcrafted with Rabari embroidery done by the Rabari community of Kutch, Gujarat. As a result, many artisans who are skilled and talented in this needlework will be able to find work. We will not only support them financially but also allow them to grow, strengthen and build confidence in their abilities. We offer products that are not only of the best quality but also affordable.
"धॉगो में बुनी कच्छ की अनमोल स्मृतियॉ,
यह है भारत देश की जीवंत कलाकृतियां।"
